Why spending Big Money on a Marketing Consultant is a Bad Idea

It has been well said that you should hire your weakness and focus on your strengths, and most of us feel vulnerable in the area of sales and marketing. So it seemed perfectly reasonable that I should get outside help, bring in a marketing “expert” to assist me. I’ve done this twice before, each at a cost of $15,000 (that seems to be the standard starting point for some reason) – and was tempted to do it again.

Then I realized something. As well meaning and nice as they were, marketing people knew almost nothing about my business.

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