What is coaching?

The International Coach Federation (ICF) defines coaching as partnering with clients in a thought-provoking and creative process which inspires them to maximise their personal and professional potential.

At its core coaching must deliver actual, tangible results. The change produced must be positive, provide an improvement, assist the client in doing better, being stronger and more able to overcome life’s issues. Coaching will often move people from being a victim, to being a survivor to ultimately being a thriver.

Coaching is a confluence of a number of other fields of human endeavour – drawing knowledge and experience from fields as broad as philosophy, psychology, neurobiology, education and religion. So it has a wide range of tools in the kit, and draws from a wide range of fields, but must now be distinguished clearly from other practices.

Where does coaching fit on the human behavioural sciences spectrum?

Facilitating – is being a process expert – holding the form (hosting) so others can do the work

Counselling – is focusing on past, negative experience and past emotion (hurt) - it hopes for rescue

Psychology – is focusing on present behaviour and thinking routine – it hopes for survival

Consulting – is being a practitioner expert – paid for your advice (telling)

Training – is being a knowledge expert – paid for your understanding (teaching)

Coaching – is focusing on the future, positive experiences and by altering choices (behaviours)

How are counselling and coaching different?

Looks forward
Is about taking action
Believes a person works well
Comes alongside
Co-creates a journey
Will launch you in 12 sessions
Looks Backward
Is about healing
Believes you are broken
Stands apart
Sets the agenda
Will see you for 12 months

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