I’ve been dining on a sumptuous “Buffett” lunch (yes you wordophiles, I misspelled that on purpose :-0). The book “The Real Warren Buffett” is a winner in my opinion. Warren is the fourth wealthiest man on the planet and CEO of Berkshire Hathaway, the giant conglomerate of investment, banking, insurance and other diverse business interests. What Buffett doesn’t know about management is not worth knowing.
But Warren doesn’t march to the beat of the Harvard Business School strategies, in fact his advice often runs opposite to traditional business approaches. Before we get to his three fantastic, counter cultural approaches, let me first say that many coaching business owners would already do the following three things. However we would be doing them because we lack purpose, intention or planning – and we do not replace the “don’t” with a powerful do. So please don’t take this list as an endorsement of laziness or poor planning – instead, model yourself on one of the best business CEO’s in the world.
No strategic plan
Firstly, Buffett doesn’t have a strategic plan – at all. He says plans let the company get a life of its own, and people start serving their own self-interest. Instead he has a guiding light, a principle, a view on the way things go. They are ready at all times to act on opportunity, and they are also content to wait if none arise. They have clearly defined what an opportunity is and what minimum return needs to be.
No employee contracts
Secondly, Buffett doesn’t have employee contracts or job descriptions. He wants heart – loyalty – integrity expressed in action. He gives you absolute freedom to play with the reputation, the investment, the growth and be rewarded, but you have to own your stuff and take full responsibility for your decisions.
No staff handbook
Thirdly, Buffett uses no staff manual or employee handbook. Instead there is an “Owners Manual” with five simple principles:
If you’re after some more fantastic ideas about running your own coaching business, please drop over and take a look at our free webinar “9 Things we’ve learned about running a coaching business” from the Coach Mentor Podcast.
Robert is an expert in the science of human behaviour and performance enhancement with a passion for neurology, leadership and the psychology of potential. He believes it is important to bring hard science to coaching, and that coaching practices be evidence based and research backed. Robert is a founding partner at Frazer, Holmes Coaching and current Director of Brand and Marketing for the International Coach Federation Australasia (ICFA). Robert is a professionally certified coach (PCC) with over 20 years of business experience and an ICF Accredited Mentor Coach. He is an Associate at the National Speaker's Association, a member of the Coaching Psychology interest group at the APS, a certified Action Learning Coach, a Member of the Australian Institute of Management Consultants.