We need to carve out our area of expertise for a number of reasons. Primary among them are to pitch our unique angle or take on things to media. Everyone is an expert in something, and we all have a story to tell. Becoming perceived by the industry as an expert has beautiful side effects like helping to position your company, product or service as leaders in the field. You become the go to people for that area of expertise.
How did I:
I pushed for expert status… and I’m going to show you how to do the same by following seven simple steps.
It all started when I read “The 4 hour work week” by Tim Ferris, whose ideas have formed a framework of sorts for me to follow. In the book he wrote a section titled, “How to Become an Expert in 4 Weeks.” Well I didn’t do it in four weeks and I don’t believe in fake it till you make it. I took a slower route and made sure I could back my claim at each step. If you want to read an excellent summary of that section see: http://www.jesselogister.com/4-hww-approach/
There are seven steps to the process. They are designed to be taken in linear fashion, but you can work on several steps at one time. Some of them are going to be scary and you will take others in your stride. Here they are:
The truth is that it took me six months, and I still have a range of targets that I have not yet achieved:
So I have work to do, but this plan has worked out well so far.
Do at least get started on the road to becoming an expert. Take as long as you need.
Get in touch with me if you have any questions, need any coaching along the road or you just want to leave a comment on our blog page about this journey. I’d love to hear from you. If you haven’t already downloaded it, get our free checklist to take you through the steps.
Robert is an expert in the science of human behaviour and performance enhancement with a passion for neurology, leadership and the psychology of potential. He believes it is important to bring hard science to coaching, and that coaching practices be evidence based and research backed. Robert is a founding partner at Frazer, Holmes Coaching and current Director of Brand and Marketing for the International Coach Federation Australasia (ICFA). Robert is a professionally certified coach (PCC) with over 20 years of business experience and an ICF Accredited Mentor Coach. He is an Associate at the National Speaker's Association, a member of the Coaching Psychology interest group at the APS, a certified Action Learning Coach, a Member of the Australian Institute of Management Consultants.