Why the weight loss industry keeps you fat!

By michellefreebody | coaching

May 14

Have you seen the latest Jenny Craig advertisement?

Magda Szubanski has come back to Jenny Craig again! You can check out her story here

I agree with Magda on one thing… Jenny Craig works… but only when you are on the program. Weight loss programs like Jenny Craig rarely if ever result in permanent weight loss. When Magda stops following the Jenny Craig program, all the weight she is about to lose will find its way back to her again, and bring with it another large helping of shame and frustration.

This type of weight loss program won’t ever help Magda understand WHY she put the weight on in the first place. In fact, it won’t even ask the question! If Magda is ever to get off the weight loss merry-go-round she needs the answer to that fundamental question.

As a personal trainer and life coach, I have discovered the secret to why most of us fail when it comes to weight loss, and it has nothing to do with trying harder or having more discipline. Relying on that only ever produces temporary results. It does however, have everything to do with our subconscious self-protection mechanisms. We were designed to work this way.

If you’re not getting the result you say you want, there is a perfectly good reason why and weight loss coaching could help you discover it. The question is, do you want to find out or are you actually happy as you are?

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